Creative Director · AI Lead, USAGM · Washington, DC

Between AI ambition and AI execution, there's a craft.

Dual native Arabic and English speaker. Award-winning Creative Director and AI Lead at the U.S. Agency for Global Media. I turn AI use cases into production workflows that ship at institutional scale, by someone who knows there's an art to achieving global reach.

التكنولوجيا
خدت الذكاء
الاصطناعي
في حتة تانية
AI Strategy Multilingual Production Creative Direction Arabic-First AI Workflow Design Visual Intelligence AI Governance Generative Media Brand Systems Team Training
48+
Language Services
40+
Industry Awards
360M+
Global Audience Reached
DC→MENA
Washington to Middle East
Who I Am
Creative Director.
Federal AI Lead.
Dual native speaker.

I lead AI strategy at the U.S. Agency for Global Media, where I deploy USAI.gov capabilities across 48+ language services and help other federal agencies identify and implement their AI use cases. I write the FedRAMP requests, build the governance frameworks, and coordinate with the National AI Initiative Office.

Since 2020 I've led VOA News Central's visual team, transforming how complex stories reach global audiences. The work has earned 40+ industry awards, including Webby, Telly, New York Film Festival, and SND honors, and helped grow VOA's audience to over 360 million people worldwide.

Now I'm bringing that combined expertise to the Middle East. Dual native Arabic and English speaker. Deep roots in Washington and Cairo. The region is investing billions in AI, but the gap between ambition and execution is where I operate.

Current Role
AI Lead
USAGM / Voice of America
Platform
USAI.gov
Federal AI Deployment
Recognition
40+ Awards
Webby · Telly · NYFF · SND
Languages
Arabic & English
Dual Native Speaker
Cross-Agency Impact
Helping Agencies Find Their AI Use Cases
FedRAMP · AI Governance · Platform Access · Policy Coordination
What I Build
AI that ships.
Design that speaks.
AI Lead at USAGM. 40+ industry awards. Visual journalism that reaches 360 million people. Not another consultant selling slides.
Federal AI Deployment
As AI Lead at the U.S. Agency for Global Media, I lead the deployment of USAI.gov platform capabilities across federal broadcasting operations and advise other agencies on identifying and implementing their AI use cases. From FedRAMP authorization to production rollout, I've built the playbook for responsible federal AI adoption across 48+ language services.
Federal AI
Arabic-Language AI
Dual native Arabic and English speaker building AI solutions for the language global tools still get wrong. Dialect-aware, culturally grounded, designed for real Arabic audiences, not translated from English as an afterthought.
Specialization
Creative AI & Visual Storytelling
40+ awards (Webby, Telly Gold, New York Film Festival, SND) for visual journalism that reaches 360M+ people. Runway ML, Veo, ElevenLabs, Adobe AI -- I don't just know the tools, I've built award-winning production systems around them across 48+ language services.
Creative Direction
AI Governance & Federal Strategy
I write the actual frameworks: FedRAMP package reuse requests, AI governance policies, use case mapping, federal platform access strategies, and cross-agency coordination with the National AI Initiative Office. Not theoretical compliance. Real institutional strategy that gets authorization signed and capabilities deployed.
Strategic Advisory
Team Training & Enablement
Custom programs for creative and media teams across the MENA region. Not generic webinars. Hands-on workshops built from real production experience, delivered with the cultural and linguistic fluency that only a dual native speaker can bring.
Capacity Building
Multilingual Production at Scale
Translation QA pipelines, cross-language design systems, automated localization workflows. I've managed production across Arabic, Farsi, Mandarin, Korean, Kurdish, Pashto, and Dari -- simultaneously.
Operations
Proof of Work
Selected projects.
History of AI
Webby Winner 2025
History of AI
Webby Award & People's Voice Award, Technology category
From Fear to Freedom
Webby Winner 2024
From Fear to Freedom
A Uyghur's Journey. Documentary short-form.
Confronting Morality
Interactive Project
Confronting Morality
Women Under the Islamic Republic. VOA interactive longform.
Coups in Africa
Interactive Project
Coups in Africa
Data-driven visual investigation of political instability.
Root Causes of Migration
VOA Unpacked
Root Causes of Migration
Central American migration. Data-driven cinematic storytelling.
Breaking: From the Streets to the Olympics
Gold Telly · NYFF
Breaking
From the streets to the Olympics. Documentary interactive.
How I Work
Implementation,
not imagination.
The Middle East doesn't need more AI keynotes. It needs people who've done the hard work of making AI reliable, governable, and culturally fluent.
01
Audit & Architecture
Deep dive into your existing workflows, content pipelines, and team capabilities. I map where AI creates genuine leverage versus where it creates risk. No generic frameworks. Every plan is built around your actual operations and cultural context.
02
Pilot & Prove
Targeted implementation on one high-impact workflow. Measurable results in weeks, not quarters. You see what AI does with your content, your languages, your quality standards before scaling.
03
Scale & Govern
Proven workflows roll across teams and languages with governance that keeps quality high and risk low. Training, documentation, and continuous optimization baked in from the start.
04
Evolve & Lead
AI moves fast. I keep you ahead. Ongoing advisory that captures new capabilities as they emerge while maintaining the standards that define your brand.
Built for
the region.
Dual native Arabic and English speaker. Deep roots in Washington and Cairo. A career built at the intersection of creative excellence and AI at institutional scale. I operate where Western technology meets Middle Eastern ambition.
الخليج
Gulf States
Media groups, ministries, and enterprises investing billions in AI. I bring the operational depth to move from strategy decks to production systems.
مصر
Egypt
Africa's #1 AI-ready nation. Deep personal connections in Cairo's creative and entertainment sectors. Annual presence on the ground.
الإعلام
International Media
Broadcasters and publishers operating across Arabic and beyond. The specific challenge of editorial quality at multilingual AI scale.
الحكومة
Government
Currently leading AI deployment at USAGM and advising other federal agencies on AI use case identification and platform adoption. Direct experience with FedRAMP, USAI.gov, and federal AI governance.
Let's Build Something
Ready to move past
the pitch deck?
Whether you're a media company in Dubai, a ministry in Riyadh, or a startup in Cairo. Let's talk about what AI can actually do for you.
Start a Conversation
or email directly at ym@yassmonem.com